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Golf Industry News // How can Golf Genius help you to create the buzz? (golfbusinessmonitor.com)

Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry and he reminded me of some of the basics!

It reminded me, in particular, of that old saying – as we all work hard at the start of a [hopefully] bumper golfing season – “when you are up to your neck in alligators, you sometimes forget you are there to drain the pool!”.

Greg delivered good simple advice, as always excellently l delivered, and proved to be a great way to spend a morning listening, taking notes, and thinking about how we could do things better. Thanks, Greg – I look forward to the next time!

Fun is where the money is!

To put it another way, making it personal is the key to a successful event. Creating the relationship and nurturing this throughout…

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