E-commerce accelerated across the economy during the pandemic, but the PGA Tour Superstore is leaning into in-person retail as it charts its growth plan.
Though online retail rose to 20% of the golf equipment and apparel store’s sales during the pandemic, “it’s shifted back to more like 10 or 15%,” CEO Dick Sullivan told Front Office Sports, “which is sort of eye opening because the whole world has changed.”
There are over 50 locations at present, with plans to grow to 60 by the end of the year.The brand plans to have 100 stores open across the U.S. by 2026.Stores opened recently in Philadelphia and Charlotte, with plans to add three spots in California this year.
The company is looking to grow its retail footprint 20-25% annually. “We believe the wheels will start to wobble beyond that point,” said Sullivan.
The PGA Tour Superstore offers lessons, putting green, golf technology, and various customizations such as club…
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