Golf Industry News // What do greenkeepers expect from their employers in golf clubs? (golfbusinessmonitor.com)

I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely:

“….with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of the workforce in golf clubs that facilitate our great sport.”

He also added

“The labour crisis is another major issue that we simply must address to keep the sport healthy. It’s now time for clubs to focus on the importance of their workforce, without whom the sport would wither on the vine.”

The desired employee experience of greenkeepers

It is not a secret that attracting and keeping great employees (including greenkeepers) has become a major post-pandemic challenge for many golf clubs.

To be able to retain our best greenkeepers we must improve our employee & internal communication and commitment to employee experience enhancement. This should be a top…