in

News // Is a custom-fit driver right for you? Find out as our exclusive, season-long club fitting study tracks amateur golfers (golfweek.usatoday.com)

In “Charlie and the Chocolate Factory,” the classic novel by Roald Dahl and immortalized on the silver screen by Gene Wilder, five Golden Tickets were hidden in chocolate-bar wrappers. As we know, things didn’t go too well for a few of the lucky winners. Is there a Golden Ticket in golf equipment? For some people, it might be a free, full-bag fitting through Club Champion, the industry’s largest premium custom fitter. Turns out, a few Average Joes just redeemed theirs.

First, a little background. Golfweek is conducting an ongoing club fitting study. Earlier in the year, we selected applicants after they completed a thorough screening process. Last month, the participants experienced the free fitting sessions at Club Champion’s corporate headquarters in Willowbrook, IL. They each received a custom-fit driver, at no charge, built to their exact specs. Here’s the catch: They must play golf with the fitted clubs while we follow them throughout the season, and not just…

Subscribe to our Newsletter

The best golf content delivered directly to your inbox.

Golf Industry News // How does John Deere help optimize golf course operations expenditures? (golfbusinessmonitor.com)

Golf Industry News // Can the new Scotty Cameron Phantom X Putters show something new? (golfbusinessmonitor.com)