Jonathan Weiner
The App Annie State of Mobile 2021 study found
Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android phones annually. Mobile is the only channel with this reach and depth of engagement.Daily spent hour per user: 4.8 hours – this is a 30% growth since 2019. The average American spends 3.1 hours a day watching TV.7 out of 10 minutes one mobile were spent on social, photo, and video apps.
I have previously highlighted that golf clubs and the golf industry are lagging far behind in mCommerce (vs for instance hotel industry) and are thus missing out on great sales and marketing opportunities. This applies to PGA Pro too!
For similar reasons, I recommend running and managing our golf tournaments via mobile applications like Golf Genius.
In 2017, I discovered the Fibodo mobile…
The best golf content delivered directly to your inbox.
