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Golf Industry News // Play-to-Earn Blocklete Golf Game Launches in Open Beta (www.sportico.com)

A year after NBA Top Shot’s boom introduced the concept of NFTs to sports fans, Turner Sports is hoping Blocklete Golf can do the same for play-to-earn gaming. 

In the mobile game, which officially launches in open beta on Android and iOS Tuesday, users can buy a unique NFT golfer with built-in power, accuracy, focus and stamina stats, starting at $7. Golfers with better stats, meanwhile, can sell for hundreds of dollars. The golfers will compete in events for prizes that can be used to improve their characters, making them more valuable in the marketplace. Blocklete plans to introduce cash contests and NFT gear to the system as well.

“The big thing for us is we want to bring in a broader audience than just the NFT audience, so really doing it in a way where they’re enjoying the game and then NFTs are enhancing that game experience for them,” said Yang Adija, Turner Sports SVP, digital league business operations. On the Apple App store, the app is pitched as pairing…

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