Jonathan Weiner
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey.
That’s why I want to share with you now Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) service. Designed to be both engaging and entertaining to use and informative at the same time, OTTO provides yet another easy way for players to find the right Bridgestone golf ball for their game.
Stationed on a driving range, OTTO requires no more than a touch of the screen to get started, indicating your current gamer, and three driver swings to come up with a sound recommendation of which Bridgestone Golf ball is right for you.
With each shot, OTTO provides carry and total distance, ball velocity, spin rate, and launch angle. After three shots,…
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