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Golf Industry News // Youth Sports Training App Mustard Raises Seed Funding Round (www.sportico.com)

Motion analysis and training app Mustard, co-founded by throwing coach Tom House, has raised $3.75 million in a seed round as it plans to grow its mobile offering to support sports beyond baseball.

The Lake Nona Sports & Health Tech Fund led the round, joined by notable investors including Mark Cuban, Ronnie Lott, OneTeam Partners, Justin Rose and others. Drew Brees and Nolan Ryan were among previous investors in Mustard (as in, Put some mustard on it!), which has now raised $6 million. 

By recording a few pitches, the app can create a report card and offer training tips for throwers. Developers now have their eyes on golf, soccer and football players, while adding more instructional content to the platform. Mustard is also working on a subscription offering for its users.

“We have major league pitchers using the application, but that’s really not the focus for us,” Mustard CEO and co-founder Rocky Collis said in an interview. “The core user is a younger pitcher—12,…

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