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Golf Industry News // $10 Million Purse May Be ‘Tipping Point’ for Women’s Golf Investment (www.sportico.com)

Earlier this month, the USGA announced ProMedica would become the first presenting sponsor of the U.S. Women’s Open. As part of the “purpose-driven” tie-up, the governing body increased the event’s purse from $5.5 million to $10 million (bettering the previous women’s tour high of $5.8 million). The USGA said it plans to bump the payout again, to $12 million, by 2027.

The announcement of record-setting prize money has become somewhat of a common occurrence in women’s golf over the last few years, as marquee brands trickling into the sport have looked to outdo one another. But Shawn Quill (National Sports Industry Leader, KPMG) called the first eight-figure prize pool in tour history a “quantum leap forward” and wondered if the ProMedica deal would be the “tipping point for women’s golf—or women’s sports overall—in terms of the investments that they get.”

JWS’ Take: Quill called USGA CEO (and former LPGA commissioner) Mike Whan’s decision to nearly…

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