Golf Industry News // The future of golf club tournament management (

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider:

The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest, relevant technologies. As a result of the current crisis, consumer behavior has already changed.We also must accept and understand that we cannot afford to offer mass experiences to our golf club/resort guest and members. Our customers are looking for unique and memorable experiences. We should look for technological solutions that can help us to achieve these business goals.

When I see golf clubs that are now embarking on digital transformation, they have been primarily for three motives:

Offer innovative services (e.g. touchless payment),Reducing operating costs by using technologies,Modernize workforce and working methods to improve employee experience.


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