I told my audience at the 2021 GCMA National Conference that today’s businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a bevy of other direct-to-consumer and digitally native brands raise the bar for every business.
It is already clear that people will be loyal to those brands, devices, services that consistently provide exceptional value with minimum friction or stress.
It is fair to say knowledge of your golf game is power. It is a different story, how you can transform the data of Toptracer / Trackman Range / Inrange Golf / etc. into action.
In the British Journal of Sports Medicine, I found a study that says smartphone applications and activity trackers seem to be effective in promoting physical activity.
Tracking solutions like Toptracer, Trackman Range,…
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