Golf Industry News // The New PGA TOUR Champions Event Where Everybody Wins (

When Jim and Tabitha Furyk made the decision to grow their Furyk & Friends charity golf event into Constellation FURYK & FRIENDS, an official PGA TOUR Champions event, their goal was to give it the national exposure it deserved without sacrificing the intimacy of a local charitable effort.

Thanks in large part to sponsors who understood the value in community, Jim and Tabitha were able to bring their vision to life through organic activations that enhanced the guests’ experience without distracting from it.

VIP Treatment For Players & Guests

Rather than putting their resources behind mass marketing efforts such as car displays and traditional media, branding and signage, Constellation FURYK & FRIENDS came up with different ways for Volvo to activate at the tournament.

Every player in the field received brand-new courtesy cars for the duration of the event, including full-service pick-up and drop-off at the airport and reserved parking spots at the…

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