The 13 women who founded the LPGA Tour would have reason to be proud this week.
It goes beyond the tournament named in their honor, featuring nine of the top 10 players in the women’s world ranking. It’s not just that it will be played at Mountain Ridge, a Donald Ross design in northern New Jersey where one-third of the rounds are played by women.
The prize money is $3 million, the largest of any regular LPGA event, surpassed only by the five majors and the season-ending CME Group Tour Championship.
The real progress is how the Cognizant Founders Cup found new life.
Cognizant, a multinational technology company with headquarters in Teaneck, New Jersey, wanted to promote its brand and discovered through research that golf and its global appeal would be a perfect fit.
So it invested — in men and women.
LPGA’s first major to undergo sweeping changes; new dates, venue starting in 2023
“We went with the notion of investing in world-class male and female athletes,” said Gaurav Chand, the chief marketing officer of Cognizant. “One reason we locked in on golf was that it does have incredible, viable male and female athletes. Honestly, I get this question a lot. Why the LPGA? Why…
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