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All hail the King! Remembering Arnie's work as pitchman for Cadillac (www.morningread.com)

Auto manufacturers always have been eager for celebrity endorsements, and professional golfers seemingly always have had a love for quality automobiles. Of course, winning a major golf tournament is the perfect combination to pay for new wheels or get a direct hookup from the factory.

In the first half of the 1900s, Walter Hagen enjoyed his 1921 Columbia and Vauxhall 20/60 Hurlingham; Gene Sarazan, a man of refined taste, found himself in a 12-cylinder 1932 Packard 906; and Ben Hogan, who drove a 1949 Cadillac Coupe de Ville, might have survived a horrific broadside from a bus because of his stout ride.

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In his old Dodge Charger ads, Lee Trevino reminded us that he loved moving fast on and off the course (www.morningread.com)

Bubba Watson’s brutal finish cost him a couple (hundred) grand (www.golfdigest.com)