One of the traditional symbols of success is a shiny, gold watch, and companies that make luxury timepieces have been associated with golf for decades. They sponsor tournaments, sign endorsement deals with players and pay to have large clocks strategically places around elite golf courses and resorts. Tommy Fleetwood recently inked a deal with Tag Hauer, a Swiss timepiece maker, and has been wearing one of the company’s watches on the course this season.
Fleetwood’s watch, however, is unique because it is a Tag Hauer Connected Golf Edition. It’s a smartwatch, and after being paired via Bluetooth to your mobile phone, it can tell you the time and provide you with a host of other modern features. For example, it can provide you with notifications for incoming text messages, emails and sports scores. A built-in heart rate monitor, accelerometer, internal gyroscope and tilt-detection sensors help it count your steps, monitor your heart rate, help you pay for things using Google Pay and even control music on your smartphone.
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